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http://www.ssw.com.au/SSW/Standards/Rules/RulesToBetterGoogleRankings.aspx

Google is by a country mile the most popular search engine in the world. It's popular because it seems to rank pages so accurately and quickly time and time again. The secret to its success is its top secret Page Rank Algorithm. Google developed its page ranking system in an effort to increase the quality of search results and has left all of its competitors for dead. As a result search engine optimization (SEO) gurus are always looking to find new ways to increase their Google rankings. As we all know, a website is a pretty nifty thing to have for a myriad of different reasons. But the truth is that it's worth is derived from the people that surf it, and if no one is surfing it, then it becomes useless. So who's the biggest website referrer? The answer is Google in almost every case.

The Google Page Rank is based on how many links you have to and from your pages, and their respective page rank. The problem for many SEO guru's has been a lack of understanding regarding where page rank comes from, and how internal and external links distribute page rank between pages. I have spoken to many webmasters who don't know that there is more to increasing page rank than simply getting reciprocal links.

There is a plethora of information out there and we've brought it all together to show you some common strategies to influence your Google rankings and improve your website's "Google Friendliness".

Do you agree with them all? Are we missing some? Email me your tips, thoughts or arguments.  Let me know what you think.

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